Scoring
What is the GEO sub-score
The GEO sub-score is your 'AI visibility': discoverability + content + bot access. How it differs from the API sub-score and when it shows.
What it is
The GEO sub-score is the part of the overall score for AI visibility: how easy you are to find, read, and index. It’s built from three categories:
- Discoverability — you can be found (robots.txt, sitemap, link headers);
- Content — content is machine-readable (Schema.org, Markdown, llms.txt);
- Bot access — AI bots are allowed in (AI rules, content signals).
GEO vs API sub-score
The scanner splits readiness into two halves:
| Sub-score | Categories | Question |
|---|---|---|
| GEO | discoverability + content + bot access | Can AI find and read you? |
| API | api/auth/mcp + commerce | Can agents interact with you? |
GEO is about “being visible in AI results.” API is about “letting agents act” (call a tool, pay). More in GEO vs SEO.
When it shows
Sub-scores appear when both halves are scanned (GEO and API categories). For a pure content site with no API, the overall score is computed but a separate API sub-score may not show.
How to raise GEO
Start with the foundation: robots.txt for AI, Schema.org, llms.txt. See also how to improve the score.